Digital Media

Interested in Digital Media? You may want to consider the following paths:

Photography and Related Media

Images are everywhere in our culture, from the smallest personal device to the largest public venue. In this program, you’ll become part of the visual revolution. You’ll study with accomplished professionals who help you craft exceptional photographs and develop a personal vision. You’ll learn about lighting, composition, retouching, and professional business practices. Students gain hands-on…

Graphic Design

Graphic designers translate complex information into compelling visual messages. You’ll master conceptual and applied skills by designing promotional materials and studying editorial design, interactive web design, and environmental graphics (exhibitions and signs), along with advanced typography, corporate identity systems, motion graphics, and art history. You’ll also work on international…

Film & Media

Our program prepares you to become an innovative professional filmmaker, with a focus on developing your own artistic vision. An interdisciplinary collaboration between the School of Liberal Arts and Sciences and School of Art and Design, the program blends academic film study with hands-on filmmaking and related design disciplines. You’ll explore genres and techniques in narrative, documentary…

Direct and Interactive Marketing

Direct and interactive marketing is how businesses communicate directly with consumers to generate a response—and FIT is one of the first colleges to offer a bachelor’s degree program in this rapidly expanding and dynamic industry. Here you’ll develop multifaceted campaigns for actual products, effectively use social media, and learn how to encourage consumers to respond to a marketer, order a…

Communication Design Foundation

Communication Design Foundation encompasses all visual imagery—both still and moving—that persuades, promotes, educates, and informs. In this program you’ll study computer technology, typography, color theory, and layout design, as well as presentation and web design—all vital skills for working in today’s design fields. The skills taught in this fundamental curriculum are a vital springboard…

Animation, Interactive Media, and Game design

This comprehensive program provides an exciting foundation in 3D modeling, animation, and game theory. You’ll be prepared to enter many fields including animation production, post-production, game design and development, interactive storytelling, motion graphics, visual effects (VFX), and user experience. You’ll learn to apply the programming concepts that are needed to work in the technical…

Advertising and Marketing Communications

Create and implement strategic campaigns for advertising, public relations, direct marketing, and sales promotion. Direct, produce, and edit commercials. Write ads, press releases, and feature articles. Develop media plans. Intern at one of New York’s world-famous advertising and PR agencies. The AAS program provides you with a foundation in writing, creative marketing strategies, advertising…

Advertising and Digital Design

This program produces thinkers who can cut through the visual clutter and develop breakthrough television, billboard, print, and digital advertisements that get noticed. Here you’ll sharpen your design, technical, and presentation abilities. You’ll graduate with highly developed creative skills in image creation, copywriting, art direction, market strategy analysis, and concept development…