Advertising and Marketing Communications
ASSOCIATE IN APPLIED SCIENCE
BACHELOR OF SCIENCE
JAY AND PATTY BAKER SCHOOL OF BUSINESS AND TECHNOLOGY
Students in this program turn creative energy into career opportunities in the heart of New York City’s dynamic media industry. You can dive into real-world media including advertising, marketing, public relations, journalism, social media, brand management, and video production. Students craft viral campaigns, execute marketing plans, develop multimedia stories, shape messages and drive cultural moments.
The degree is built for those who value authenticity, and digital innovation. Learners collaborate with faculty who are both business practitioners and scholars—distinguished advertising executives, marketing consultants, award-winning journalists, media creators, and business strategists. Students learn through hands-on experience, from working in a digital studio to pitching campaigns to industry leaders.
COURSES INCLUDE
Advertising and Promotion, Introduction to Journalism, Multimedia Computing for Advertising and Marketing Communications, Mass Communications, Strategic Planning for Integrated Marketing Communications, Publicity Workshop, Advertising Copywriting, Audience and Media, Research Methods in Integrated Marketing Communications
STUDY ABROAD OPPORTUNITIES
Study abroad in Rome, Florence, Paris, London, and Mexico; four-week internships are available in London
TYPICAL INTERNSHIPS
Secure internships at top-tier organizations and agencies including MTV, Google, Calvin Klein, and Gucci
CAREER OUTCOMES
Graduates work in broadcast, fashion, tech, entertainment, marketing, and creator economies. They launch socially conscious brands, engage in digital storytelling, or step into high-impact marketing roles.
AVAILABLE FULLY ONLINE
FIT also offers the Advertising and Marketing Communications Associate in Applied Science degree program online. Go to fitnyc.edu/amc for more information.
Students work in the fully equipped broadcast studio.
Students with an AAS in Advertising and Marketing Communications may apply to this BS program. Students with other AAS degrees may require additional coursework. Learn more about 2+2