Advertising and Marketing Communications
ASSOCIATE IN APPLIED SCIENCE
BACHELOR OF SCIENCE
JAY AND PATTY BAKER SCHOOL OF BUSINESS AND TECHNOLOGY
Create and implement strategic campaigns for advertising, public relations, direct marketing, and sales promotion. Direct, produce, and edit commercials. Write ads, press releases, and feature articles. Develop media plans. Intern at one of New York’s world-famous advertising and PR agencies. The AAS program provides you with a foundation in writing, creative marketing strategies, advertising, publicity, market research, and print journalism. In the bachelor’s program, you’ll develop expertise in public relations, brand management, direct marketing, media planning, video production, and more.
COURSES INCLUDE
Marketing for Integrated Marketing Communications, Corporate Communications, Brand Management, Video Studio Production, Campaign Plans and Presentations for Profit and Nonprofit Companies and Organizations, Advertising Copywriting, Audiences and Media
STUDY ABROAD OPPORTUNITIES
Semester programs in Rome, Florence, and Paris, and four-week internship opportunities in London and Shanghai
TYPICAL INTERNSHIPS
BBDO, Barneys New York, ABC, Lacoste, Fox Broadcasting, Gucci, Giorgio Armani, Calvin Klein, Deutsch Inc.
CAREER OUTCOMES
Graduates work in a wide range of positions in advertising, public relations, broadcasting, marketing, media buying, and journalism.
A commercial shot by students in the fully equipped broadcast studio.
Students with an AAS in Advertising and Marketing Communications may apply to this BS program. Students with other AAS degrees may require additional coursework. Learn more about 2+2