Direct and Interactive Marketing
BACHELOR OF SCIENCE
JAY AND PATTY BAKER SCHOOL OF BUSINESS AND TECHNOLOGY
Direct and interactive marketing is how businesses communicate directly with consumers to generate a response—and FIT is one of the first colleges to offer a bachelor’s degree program in this rapidly expanding and dynamic industry. Here you’ll develop multifaceted campaigns for actual products, effectively use social media, and learn how to encourage consumers to respond to a marketer, order a product, or ask for more information. With classes taught by working professionals, the curriculum always reflects the latest trends in the industry.
COURSES INCLUDE
Direct Response Copywriting; Internet Marketing; Direct Response Media Planning; Database Marketing; Direct Marketing Communications; Direct and Interactive Marketing Principles, Issues, and Application
STUDY ABROAD OPPORTUNITIES
Copenhagen, Australia, and the United Kingdom, or summer internships in London or Shanghai
TYPICAL INTERNSHIPS
VaynerMedia, Group M Advertising Agency, A/X Armani Exchange, Gucci online, Bluefly, L’Oréal, Madison Square Garden (New York Rangers), Michael Kors, Louis Vuitton, SPEC Entertainment, KCD, Wunderman, J.Crew, Ralph Lauren Home, MTV
CAREER OUTCOMES
Graduates can choose from a wide range of career paths in a variety of fields, including fashion, publishing, music, entertainment, travel and leisure, fundraising, business and marketing management, copywriting, internet marketing, media planning, strategic planning, market research, and database marketing.
Students with an AAS in Advertising and Marketing Communications may apply to this BS program. Students with other AAS degrees may require additional coursework. Learn more about 2+2