Packaging Design
BACHELOR OF FINE ARTS
SCHOOL OF ART AND DESIGN
This program immerses you in the process of designing, branding, and packaging for products across all consumer categories. The curriculum combines aspects of brand development, graphic and 3D design, corporate identity, point-of-purchase design, e-commerce, and sustainability. It covers a range of global retail packaging design concerns including driving purchases, consumer trends, brand communication, and omnichannel brand experiences. You’ll be immersed in design strategy and innovation, category and consumer research and emerging trends, design development, digital design tools, and production processes. Through this program, you will learn to blend marketing insight with an understanding of people, culture, and the consumer mindset in order to capture consumer attention and create memorable brand experiences.
COURSES INCLUDE
Design Process, Explorations in 3D, Design Strategy, Brand Identity Design for Consumer Products, Sustainable Packaging Design, Dynamic Branding and Experiential Brand Design Studio
STUDY ABROAD OPPORTUNITIES
Semester program in Finland; winter program in London and Amsterdam
TYPICAL INTERNSHIPS
Within a design team at a global brand design consultancy, as well as in-house at consumer product companies such as Bath & Body Works, Godiva, and Pepsi
CAREER OUTCOMES
Graduates work globally as agency principals, creative directors, design strategists, brand designers, and user experience designers in a diverse range of consumer product industries, including beauty and cosmetics, personal care, food and beverage manufacturers, and e-commerce.
Work by Packaging Design student Lauren Ng
Students with an AAS in Communication Design Foundation may apply to this BFA program. Students with other AAS degrees may require additional coursework. Learn more about 2+2