Packaging Design
BACHELOR OF FINE ARTS
SCHOOL OF ART AND DESIGN
In this program you will master the process of brand development and packaging design for consumer-packaged goods across all product categories, including food and beverage, health and beauty, home goods, electronics, pet care, and more. The curriculum combines aspects of 2D graphics and brand identity, packaging structure and 3D design realization, e-commerce, sustainability, and packaging materials. It covers a range of global retail packaging design considerations—marketing trends, brand communication, and omnichannel brand applications—all driving consumer purchasing decisions. You’ll be immersed in design strategy and innovation, category and consumer research and emerging trends, design development, digital design tools, and production processes. Through this program, you will learn to blend marketing insight with an understanding of people, culture, and the consumer mindset to capture consumer attention and create memorable brand experiences. The program culminates with senior-level projects and a presentation for an industry portfolio review.
COURSES INCLUDE
Design Process, Design Strategy, Brand Identity for Consumer Products, Explorations in 3D, Digital Tools, Digital Prepress, Sustainable Packaging Design, Experiential Brand Design
STUDY ABROAD OPPORTUNITIES
Winter program in select European cities
TYPICAL INTERNSHIPS
Within a design team at a global brand design consultancy, as well as in-house at consumer product companies such as Pepsi and Victoria’s Secret
CAREER OUTCOMES
Graduates work globally as brand-design agency owners and principals, creative directors, design strategists, brand and packaging designers, user experience designers, and production managers for a diverse range of consumer product industries, manufacturers, and e-commerce.
Student work by Kyle Thomas, Packaging Design BFA ‘23
Applicants to FIT’s bachelor’s programs must have earned an associate’s degree, or 60 credits, in courses appropriate to the bachelor’s major requirements. Visit fitnyc.edu/admissions for detailed information.