Interested in Advertising? You may want to consider the following paths:
Our program prepares you to become an innovative professional filmmaker, with a focus on developing your own artistic vision. An interdisciplinary collaboration between the School of Liberal Arts and Sciences and School of Art and Design, the program blends academic film study with hands-on filmmaking and related design disciplines. You’ll explore genres and techniques in narrative, documentary…
Direct and interactive marketing is how businesses communicate directly with consumers to generate a response—and FIT is one of the first colleges to offer a bachelor’s degree program in this rapidly expanding and dynamic industry. Here you’ll develop multifaceted campaigns for actual products, effectively use social media, and learn how to encourage consumers to respond to a marketer, order a…
Cosmetics and Fragrance Marketing educates future beauty industry professionals in the disciplines they need to forge successful careers in this multimillion-dollar industry. Here, you’ll be challenged in courses such as Chemistry, Beauty Marketing for the Digital Age, and Fragrance Knowledge. You’ll learn how a beauty product is created, packaged, and brought to market. You’ll have the…
Communication Design Foundation encompasses all visual imagery—both still and moving—that persuades, promotes, educates, and informs. In this program you’ll study computer technology, typography, color theory, and layout design, as well as presentation and web design—all vital skills for working in today’s design fields. The skills taught in this fundamental curriculum are a vital springboard…
Create and implement strategic campaigns for advertising, public relations, direct marketing, and sales promotion. Direct, produce, and edit commercials. Write ads, press releases, and feature articles. Develop media plans. Intern at one of New York’s world-famous advertising and PR agencies. The AAS program provides you with a foundation in writing, creative marketing strategies, advertising…
This program produces thinkers who can cut through the visual clutter and develop breakthrough television, billboard, print, and digital advertisements that get noticed. Here you’ll sharpen your design, technical, and presentation abilities. You’ll graduate with highly developed creative skills in image creation, copywriting, art direction, market strategy analysis, and concept development…